Upskilling and reskilling as management tasks: the CTTO as a new role
In general as well as in the construction and real estate industry, requirements and processes are changing at an unprecedented pace due to digital technologies, agile working methods and ESG regulations.
For managers, this means keeping up with technical developments. They must also create conditions in which employees can develop new skills. This raises the question of how qualification, transformation and personnel development can be harmonised synergistically. One possible answer is the concept of an independent, overarching C‑level responsibility: that of a Chief Talent Transformation Officer (CTTO)1.
In this Valdivia Leadership Impulse feature, we introduce this new role, which has a versatile, cross-functional remit and relieves the Chief Transformation Officer or Chief Human Resources Officer of some of their responsibilities.
Upskilling and reskilling: an overview
According to a recent cross-industry study by the Institute for Employment and Employability IBE2 , 88 per cent of companies in Germany offer strategic or ad hoc training and retraining. However, few figures are available specifically for the construction and real estate industry.
- In 2013, 17 per cent of construction companies in Germany offered external training courses.
- A further 24 per cent planned to offer such courses.³ Further training is much more widespread in the real estate industry. However, there are no industry-specific quantitative surveys on this.
Technological change often necessitates upskilling or reskilling. Other common causes include organisational restructuring, changes in framework conditions, and changes in regulations.
Differences and challenges
While upskilling may seem understandable or even desirable to many employees, reskilling is often uncharted territory and is often met with resistance. Employees are leaving their previous field of activity, meaning they can no longer draw on their usual experience and knowledge. This creates uncertainty and anxiety. Therefore, reskilling poses greater challenges for companies than traditional upskilling.
A special case of reskilling is deskilling2, where the company wants to retain employees but can only offer them a job below their previous level. Those affected may experience a loss of self-efficacy and a lack of appreciation. This is often accompanied by financial losses. In such cases, careful strategies are needed to ease the transition for employees.
Ultimately, however, it is about more than just qualifications. It is about understanding, motivation, and ultimately, the willingness to accept and incorporate the new into everyday working life. This transforms upskilling and reskilling from an HR measure into a governance task that shapes a change in the company-wide talent strategy.
The profile of a CTTO1
Talent transformation as a management task first requires a broad background of experience in HR/transformation, but also in technological and regulatory issues. The global tasks of this role are
- balanced and visionary leadership in an environment of emotionally charged and risky change,
- supporting digital integration,
- promoting employees and redesigning the corresponding programmes,
- empowering individuals to develop their talents and strengthen their growth,
- accompanying the workforce through change with empathy, and developing cross-functional models for the workforce of the future.
Hard skills required include knowledge of change management, artificial intelligence, CSR, ESG and the selection of training programmes, complemented by good presentation skills and rhetoric. Soft skills are also particularly important for the CTTO. These include strategic thinking, solution-oriented conflict management and a high level of emotional intelligence.
Qualification leads to success
Above all, re-skilling and deskilling pose particular challenges for all involved. The success of the training itself is compounded by its effect on the future employment relationship: a positive experience can strengthen employee loyalty, while a negative one will often lead to actual or inner resignation. The IBE study2therefore recommends a number of points for implementation that should be taken into account not only by the CTTO, but by the entire management team:
- Transparency and comprehensibility are paramount: employees should be informed about upcoming changes early on, openly and as comprehensively as possible.
- An important aspect is accompanying motivational factors, which should ideally correspond to the actual wishes of those affected.
- The third success factor is appreciative support, especially addressing fears of change.
- Often neglected, but of great importance, is the subsequent support in professional practice. This includes technical tutoring as well as flexible learning and practice units within working hours.
Upskilling to bridge the experience gap
In a recent study5, Deloitte points to a particular training objective that is not new, but has become significantly more important with the regular use of AI: AI applications are eliminating typical tasks in many companies and thus positions for interns and junior staff. As a result, companies are finding fewer and fewer applicants with the right experience for qualified entry-level jobs.
As a solution, the study suggests searching broadly for candidates with suitable personal skills – such as curiosity and a willingness to learn – and then providing them with experience through special upskilling. However, this requires new structures that can probably only be implemented with support from top management – for example, through a CTTO:
- Programmes for “dual in-company training”: in cooperation with a training company, induction, practical work and upskilling take place simultaneously.
- An experience lab where inexperienced employees can practise and test activities and decisions in a controlled, AI-supported environment.
- A 1:1 “buddy” connection with particularly experienced staff or partners from management.
- New career paths with many intermediate goals that can be achieved in small steps.
- Deliberately mixed teams of experienced and inexperienced members.
- An internal wiki summarising all relevant company information and related learning units – ideally combined with a time budget for self-directed reference and learning.
Conclusion
Upskilling and reskilling are personnel measures that not only have an impact on every other area of responsibility. Due to the speed at which the world of work, framework conditions and technologies are developing today, they have themselves become a task that is as complex as it is vital for survival. Responsibility silos, for example in HR or IT, are therefore no longer sufficient, as they can only map the interlocking of competence development, transformation and leadership to a limited extent. Against this backdrop, a role such as that of Chief Talent Transformation Officer can help to complement existing responsibilities in a meaningful way and relieve the burden.
Whether a company fills the position of Chief Talent Transformation Officer as a separate role, in conjunction with the Chief Transformation Officer or at director level depends on the size, structure and maturity of the organisation. What is certain, however, is that the CTTO is a leadership role that can achieve a great deal for a company thanks to its very specific cross-functional expertise.
Sources
- “Towards the C‑Suite 2035”, Robert Half Board Room Navigator, 2025
- “Fit for the work of the future? The importance of future skills for companies and how to get there”, Institute for Employment and Employability IBE, January 2025
- “Training and Skilled Labour Report for the Construction Industry”, SOKA-BAU Holiday and Wage Compensation Fund for the Construction Industry, December 2013
- IHK Centre for Continuing Education GmbH, January 2026
- “Turning tensions into triumph: Helping leaders transform uncertainty into opportunity”, 2025 Global Human Capital Trends Report, Deloitte, April 2025
(Image source: istockphotos.com)