Property sales is a core business in real estate marketing. With Staging, we have already introduced an especially effective Expert Tip about it. In this part of the series, we will discuss how to make an object more marketable without time-consuming construction efforts and at relatively low cost, too.
When Other Solutions Are Unaffordable
Thorough and, ideally, energetic restoration is the best way to upgrade a building for sales. Sometimes, however, this is just not within budget – especially with objects you would be happy to remove from your portfolio as soon as possible. Of course, it is not about gaming. Yet, some objects’ state is actually better than meets the eye. So it is in no way misleading to cast a most favourable light onto what is actually there.
There are two methods we will introduce to you, which together will increase your chances: exterior cleaning and architectural photography. In both cases, however, we recommend hiring experts for the job. For ’saving when saving’ would be risky, or it would not pay in this situation, respectively. Here is why:
Polishing Up with Exterior Cleaning
Intact plasterwork provided, exterior cleaning will make even the plainest functional building look much more attractive – be it on photographs or for potential buyers who are visiting. Exterior cleaning is both a very inexpensive and speedy method to revamp your sales object. Specialists quote approx. 20 — 35 €/sqm for this. Further costs arise, should a lifting platform (100 — 200 €) or a scaffolding (5 — 15 €/sqm) be required. Using specialised service providers is recommended, though:
- Companies which are familiar with regional circumstances can best assess the type and degree of soiling and therefore also the required cleaning efforts.
- This experience will also help with the many different exterior materials and the plastering found on today’s façades. For only a specialised provider has the appropriate devices, means, and methods for each given surface, so as to not cause any damages.
- Where there is no suitable drainage, a specialised company will dispose of waste water – usually for a minor extra charge.
Lighting and Perspective Make the Difference
Nowadays, you can undoubtedly take good pictures with your own smartphone camera. All it takes is a little practice. Such photos may be good enough for everyday purposes, but you want to address potential buyers and achieve market value. Even the smallest detail counts in the way you portray the object. You can easily see this for yourself in architecture magazines or photo exhibitions: Professioal photographers just have it, this well-trained eye for the best position, the perfect angle, and favourable lighting.
Whoever specialises in architectural photography, will also be using the appropriate equipment. Most of all, they know how to avoid the most frequent issue with photographs of building, which is perspective distortion. And when they are finally ’in the can’, those hundreds of photos or more, professionals are experienced enough to pick the most impactful ones. You certainly do not have to hire the craft’s superstar for each and every single property. And yet, you will be surprised to see just how much more striking even the plainest building presents itself with the help of professional photography.