In real estate marketing today, there are exciting means of advertising available that other industries can only dream of. It is all the more astonishing that they are often used by chance or not at all. Our latest Valdivia Expert Tip on real estate marketing revolves around a little star among these advertising tools: the construction site camera. We all know them. Who has not taken a peek at the construction of Burj Khalifa or similar projects? And yet, the opportunities these cameras provide are widely underestimated.
Moving Images: the Social Media Ace up Your Sleeve
With the success of social media as well as growing bandwidths on the internet, the potentials and the advertising impact of construction site cameras have changed drastically. For one thing is for sure: images, especially videos, are in fact the most popular content. This is expressly true of to B2B communication as well. While everyone is talking about content marketing but , at the same time, is unsure where to get content from, a construction site delivers living raw material free of charge.
Gimmick? Users Will Be People, Even in B2B
Construction site cameras can do a lot. First, of course, they show the progress of ongoing projects. However, gone are the days when you had to rely on a tiny still image that was only refreshed at certain intervals. Today, technology and network costs easily allow for high-resolution, full-screen images or even video. At the same time, additional functions can be incorporated, for example a time-lapse, the 360° view or up-to-date temperature and other weather data. The latter comes with an additional benefit: The construction site camera turns into a weather cam, which means it can be linked and advertised accordingly.
Success Need Planning
In order for the camera to be a successful advertising tool, however, it takes more than just filming the work and feeding it to YouTube or Periscope. It all starts with a script. This will determine, for instance, when and how often a short statement by the architect or site manager is cut into the broadcast. Security aspects would also need to be considered so as to avoid that the wrong people spy on what is happening on the construction site and use this for their own benefit. Another useful feature is a database that can be searched by keyword. This can be used to illustrate and document certain essential work steps for clients of future projects. Add to this well thought-out seeding – i.e. references and links in social media – and the construction site camera becomes a keystone in modern real estate marketing.